Guest Speaker at University of Dayton Marketing Class

Recently I had the incredible opportunity to speak with three marketing 301 classes at the University of Dayton. It was a wonderful experience. The purpose was to provide the students with a perspective on modern marketing and a career in marketing. My marketing career, thus far, wasn’t a straight path out of school. Although I received

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Delivering Effective Negative Feedback to Build High Performance

Giving, effective, negative feedback is difficult. It was for me at first. Positive feedback was easy. But negative feedback felt awkward and uncomfortable. As we scaled iNET Interactive, a Fortune 5000 company for seven consecutive years and acquired in 2015, I initially struggled with it. As my team grew, revenue pressures mounted, acquisitions occurred, and

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How to Build a B2B Marketing Team for a $1M+ Company

You’ve grown your B2B company to exceed a million in annual revenue, congratulations! Chances are, you have achieved this milestone through individual contributor effort with the CEO handling large sales, maybe an outside marketing consultant or internal coordinator assisting and a sales rep beating on customer doors.  Depending on various financial variables, it may be

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