Balancing Customer Experience and Revenue Generation

A careful balance exists between building an engaged, loyal community of buyers and generating revenue from that community. How much cost goes into creating a great buyer experience before the revenue generated from the efforts becomes too expensive?   At what level does the business tolerate “experience” versus “margin” since often great customer experiences are more

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Persona Development Explained for B2B Businesses

Persona Development – Laying Out the Framework Before getting behind the wheel of your car, you typically set a destination for where you are going. Without a destination in mind, you can’t possibly define a route nor direct your navigation. Your destination sets in motion every turn required to successfully arrive where you intend to

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