Extending Marketing’s Influence Across the Buying Journey

52% of B2B companies consider “extending marketing’s influence across the buying journey” as a top priority, per a new study by Madison Logic & Demand Gen Report.   Other key B2B priorities were: analyzing & understanding attribution metrics on account-based ROI Measuring & understanding specific account engagement These priorities skew towards account-based marketing (ABM) which

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67% Improvement in Closing Deals When…

“When sales and marketing teams are in sync, companies became 67% better at closing deals.” [Marketo] Good news. But how should a B2B company sync sales and marketing? What about implementing these: Organizational structure change? Implement an SLA between the teams? Share revenue goals and KPIs? Establish weekly sync meetings between the teams? Co-create the

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6 Strategies for Better Buyer Alignment

“Often companies experience failure due to misaligned goals in the following two key areas: 1) Misalignment between customer/client expectations and internal expectations; and 2) Misalignment between the sales organization and the operating side of the business,” according to this Forbes article. I have experience with companies that suffered in both these key areas. I would

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