Pragmatic, Simple and Immediately Actionable

Finding customers is key for all companies. And it’s getting more difficult – especially for B2B companies. The buying process is changing, the number of channels is growing and the tools and technologies to manage everything gets more complicated by the day.

This bootcamp series provides a proven framework and system to simplify and integrate sales and marketing activities to drive qualified sales lead generation. Using a simple format of What? Why? and How?, we will show you how to build a program to optimize your time, money and resources.

If you are already executing social media, content and/or digital marketing, we’ll show you how to integrate those efforts to build a program focused on customer acquisition and development.

Customer Acquisition Bootcamp Testimonials

  • Prior to the bootcamp, our organization was just starting to ponder digital marketing. Without a clear road map, this seemed daunting. The bootcamp provided a solid framework from which to approach our digital marketing endeavors.” — C. Rogers,
  • Kevin and Nancy managed to take what I had considered daunting subject matter and broke it down into digestible and meaningful bites.” — A. Backscheider, BGR Packaging Supplies & Equipment
    “Nancy and Kevin were extremely helpful, and the course helped me organize all of my marketing knowledge into actionable steps. I highly recommend the course for both marketing and sales professionals!” — S. Powers, Upside Innovations
  • Kevin and Nancy are Rock Stars! A “must- have” for anyone in Sales and Marketing.” — B. Brown, iReportSource
  • The Customer Acquisition Accelerator Bootcamp provides a clear, structured pathway for businesses in any stage of their efforts to to begin, rebuild, or enhance a customer acquisition strategy.” — T. Tressler, HiLois!
  • The Bootcamp really helped me think differently and provide a road map to make a complex topic digestible so that we can take action.” — C. Dalmagne-Rouge, Ascenion Innovations

Walk Away With…

  • Better Leads & Improved Pipeline
  • Immediate Impact
  • Improved Brand Visibility
  • Simple & Proven System
  • Practical Toolkit

The Customer Acquisition Bootcamp Agenda

The bootcamp is delivered over two full days (approx. eight hours each day) either back-to-back or with a week more in-between. We can customize the schedule to best meet the needs of your team. The agenda follows the Customer Acquisition Framework and walks-through it step-by-step to provide the how, what, and why of each component.

  1. Framework Overview
  2. Enabling the Mindset
  3. Creating/Refining Brand Building Blocks
  4. Defining the Buyer’s Journey
  5. Developing Content Building Blocks
  6. Identifying the Right Marketing Channels
  7. Integrating Lead Nurturing
  8. Establishing a Measurement System
  9. Defining Performance Metrics
  10. Building an Executable Plan
  11. Trouble-shooting and Optimizing the Funnel

More than seventeen tools and worksheets are provided to guide your planning and implementation. This an intensive, hands-on bootcamp that puts learning into immediate action to drive business growth.

Want to learn? Contact us.