Content Marketing Process – A Guide for Small Businesses

“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster” a statement once quoted from the late Stephen Covey who wrote the classic, Seven Habits of Highly Effective People.”  Similarly, if you are simply producing content without a clear content marketing process, you’ll

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Persona Development Explained for B2B Businesses

Persona Development – Laying Out the Framework Before getting behind the wheel of your car, you typically set a destination for where you are going. Without a destination in mind, you can’t possibly define a route nor direct your navigation. Your destination sets in motion every turn required to successfully arrive where you intend to

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Why SMBs Must Use Landing Pages to Generate B2B Leads

I was fortunate late in 1999 to have been led into the “know” about online marketing. By 2004, I was using landing pages to create relevant offers that generated strong conversion rates for paid per click (PPC) ads, email marketing and joint ventures. I wrote my first article “Five Factors for Landing page optimization” for

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How to Build a B2B Marketing Team for a $1M+ Company

You’ve grown your B2B company to exceed a million in annual revenue, congratulations! Chances are, you have achieved this milestone through individual contributor effort with the CEO handling large sales, maybe an outside marketing consultant or internal coordinator assisting and a sales rep beating on customer doors.  Depending on various financial variables, it may be

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How Would You Allocate a $1,000 per Month Budget to Grow a B2B Business?

If you are the only marketer within your organization and If you only have $1,000 a month to grow B2B lead generation, how would I recommend you allocate it?  Excellent question. First, we have to make some assumptions because different conditions will vary my response. We have to assume you already have the fundamentals in

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Content Marketing Strategies for Small Businesses

Whether user or editor generated, unique and insightful content is critical for small businesses to succeed online. Creating the right content engages the audience, helps define the position of a small business, and provides immediate value to potential customers. It is also the base for a high-performing online market strategy including search engine optimization and

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Improve B2B Lead Form Conversions; Reduce Prospect Fatique

Many excellent articles have been written about how to optimize your web site lead forms. Best practices associated with handling errors in a friendly manner, retaining field data if an error occurs requiring a back-click to fix, providing form field instructions (e.g. enter phone number xxx-xxx-xxxx or date as dd/mm/yyyy, enter business email address), removing

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